BIRTHJAYS® to Launch in Massachusetts Through Exclusive Deal with Northeast Alternatives

The world’s first joint birthday candle, the Birthjay will be available, filled as a ‘Ready to Celebrate’ offering at Northeast Alternatives’ (NEA) Medical/Adult-Use cannabis dispensary in Massachusetts and other local dispensaries carrying NEA products. This license agreement with Birthjays gives NEA exclusive manufacturing and distribution rights to offer filled Birthjays in the state.

Birthjays are one-of-a-kind, smoke-able cake toppers created by adult novelty product company Higher Celebrations, and before securing this filling partnership with NEA, they were only sold as empty cones in smoke shops across the country and online.

“This is how Birthjays were meant to be enjoyed– packed with some of the best flower the market can offer, ready to celebrate whenever you are,” said Michael Scherr, CEO & Founder of Higher Celebrations.

The festive pre-rolled cone is topped with a candlewick and proprietary mote that prevents wax from leaking onto the cone. Lighting up the party with a Birthjay is easy, especially if they are purchased pre-filled with premium cannabis flower. Simply top the joint with the provided candle-wick widget, attach the cake stake to the bottom of the cone, and then place it on top of the dessert of your choice.

Having amassed a staggering 61 awards in cannabis competitions since 2019, NEA is known throughout New England for producing products of the highest quality. As one of the top five producers in the market, NEA’s award-winning flower, edibles, concentrates, vapes, and prerolls can be found in over 150 retail locations in Massachusetts.

Birthjays are available with the buyer’s choice of three strains cultivated in-house by NEA’s growing experts: Tropsanto #7, Ice Cream Man, or Mandarin Cookies. Available strains and price points may vary based on location.

● Tropsanto #7 is a hybrid cultivar cross of GMO x Tropicana Cookies. NEA’s pheno takes much of its flavor profile from its Tropicana Cookies lineage, with a sweet doughy taste topped off with fruit notes. Many users claim they enjoy this strain for its impressive terpene profile and euphoric heady effects.

● Ice Cream Man is an indica hybrid cross of Jetfuel Gelato x Legend Orange Apricot F2. Many users report a mildly energetic and euphoric high that hits quickly despite its indica lineage. This award-winning strain is a fan-favorite known for its gorgeous looks and unique aroma and flavor, similar to fresh lemon sorbet. This strain is a High Times Cannabis Cup, Harvest Cup, and a NECANN Competition winner.

● Mandarin Cookies is Sativa hybrid cross of Ethos Cookie #12 x Mandarin Sunset R1. The Mandarin Cookies’ flavor profile spans doughy, pancake-like notes and savory garlic, mushroom, and gravy flavors. Mandarin Cookies offers a well-balanced, functioning high, and the strain from NEA has taken home two Harvest Cups and the 2nd Prize for THC Flower at the 2021 Commonwealth Cannabis Competition.

For more information about licensing opportunities, contact Ryan Reinke at ryan.reinke@highercelebrations.com. For information regarding wholesale purchasing in MA, contact Hillary King at hillaryk@nealternatives.com. To schedule an interview, email Kim Ring at kim@ringrelations.com

About Higher Celebrations

Based in Colorado, Higher Celebrations is a novelty product line for adults offering unique packaging products focused on the cannabis gifting experience and special occasions. In May of 2019, Higher Celebrations launched BirthJays, the world’s first pre-rolled joint birthday candle. Birthjays are easy to use. Simply fill the pre-rolled cones with cannabis flower, top it with the candle-wick widget, attach the cake stake to the bottom of the cone before placing the Birthjay on any birthday dessert, lighting the candle top. Visit the Birthjays website for more information, or follow @Birthjays on Instagram and Facebook.

About Northeast Alternatives

NEA is an award-winning, fully integrated medical and recreational cannabis dispensary chain operating in Massachusetts and Michigan. From the beginning, NEA has committed to offering the very best genetics. NEA’s top-notch team of cannabis leaders, cultivators, and budtenders opened its doors on June 30, 2018, to serve MA medical patients, and in 2019 became the sixth dispensary in MA and the first in Southeastern MA to open to anyone 21 years or older. With plans to continue to expand its cultivation capacity as well as the number of retail stores in MA and other East Coast states, NEA will continue to pursue the dream of providing consistent, high-quality cannabis to all medical patients and recreational users who want or need access to this plant’s amazing benefits. The team at NEA is no stranger to the winner’s circle, with top prizes across all categories like flower, edibles, concentrates, vapes, and prerolls from local and national competitions such as The High Times Cannabis Cup, The Harvest Cup, and The Commonwealth Cup, to name a few. NEA never shies away from putting their products up against the best that both the legal and traditional markets have to offer. For more information, visit www.nealternatives.com.